There are several definitions of artists that I personally subscribe to, but my favorite is this: artists are alchemists.
During the Middle Ages, an alchemist was known as someone who could transform base metals into gold.
I believe that as artists, we turn everything into gold.
Think about it.
Through an artist’s touch, a blank canvas is transformed into a work of expression and beauty. A dilapidated neighborhood wall becomes a visual message of hope and community. A lump of clay becomes imbued with meaning.
Everything we touch turns to gold.
And our work doesn’t end in the studio.
For it requires faith to be an artist.
- Faith in the whispers you hear in your heart.
- Faith in the visions that play in your head.
- Faith that your work is leading you on your soul’s journey.
- Faith in success — and even faith in failure.
Faith in failure?
Yes, for an artist is an alchemist — remember?
And everything you touch turns to gold. Even failure.
This is a mantra worth repeating. Try it now:
Everything I touch turns to gold.
Here’s an example:
A few years ago, I attended the Scottsdale Arts Festival with a film crew in tow. I wanted to interview artists for a new workshop that I was creating — The Working Artist’s Art Fair Essentials.
But when we arrived at the festival, I realized that I’d chosen the wrong day to shoot! The artists were setting up their tents, not their displays. They wore work gear and were focused on the tasks at hand. No one wanted to be interviewed.
It was a disaster. I had to re-book my film crew to return again the next day.
I was terrified that my new workshop was failing before it ever began.
I desperately chanted The Artist’s Mantra, trying to convince myself as time and resources spiraled out of control.
And in spite of the trouble, the time and the expense, shooting the next day actually did work out better.
We knew when the light would be best. The artists looked great and confident on camera. I myself had gotten a proper night’s sleep and was able to relax and have fun.
So remember The Artist’s Mantra. And know that even if something goes all wrong, it will be alright.
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Working in the international world of contemporary art, Crista Cloutier has spent her career selling art and marketing art to art galleries, museums and private collections.
Using her professional experiences, Crista has created The Working Artist Masterclass, where she’s developed a global reputation as an artist’s coach. Crista can teach you how to be an artist; including how to sell your art, how to sell art online, how to sell photographs, how to price your art, how to succeed at art fairs, and even how to find your art style.
Crista has worked with established, blue-chip artists to raise their profile and attract greater opportunities. And she’s also helped thousands of emerging artists to build a professional art practice. To learn more, visit https://theworkingartist.com