We all know artists who do incredible work, but fail to achieve their professional goals.

It’s tragic and feels unfair.

At the same time, I’ll bet you can also name several artists who enjoy great commercial success, they’re achieving professional goals – yet their work leaves you scratching your head and wondering why?

Why them?

Why do some artists achieve their professional goals and not others?

It would be better for all of us, artists and the culture alike, if only the best artwork was rewarded.

But the world doesn’t always operate like that – especially the art world.

The truth is that those who focus their energies toward marketing and promotion usually achieve their artistic professional goals.

It isn’t always the quality of the art that opens doors, but the fact that those artists know what doors to knock on and how to do the knocking.

But without spending energy toward a connection with creativity, with ideas, with technical excellence, the quality of the work will simply not be there.

And it’s this quality of the work that really drives artists.

As much as we may crave success, I can’t think of one artist who doesn’t really strive for greatness. No one wants to be considered a hack for their creative work, no matter how much money they make.

So how does an artist make great work while achieving their professional goals?

There’s a fine balance that artists must achieve between the doing nuts and bolts of the work, and connecting with the spark of the muse.

It’s a dance between execution and vision.

And it’s really, really difficult to do both well.

We all wish we had more time to devote to the artwork. We all fear we don’t put in enough time to promote the artwork.

The result is that we’re often exhausted and guilt-ridden.

And it’s not just you, every artist struggles with this.

But I’ve learned to accept that it is a dance. Sometimes the creativity gets to lead. Other times the business stuff keeps the beat.

What’s important to succeeding as an artist is that you don’t sacrifice one for the other. There must be a balance between the business and the creative.

And you know when you’re out of balance.

Are you focusing too much on making the work? Is the inventory starting to stockpile? Have you allowed your marketing efforts to languish?

Or have you been so involved in pushing the work that you’ve lost touch with your own creative spark? Has your connection with The Muse suffered?

You can do this.

No matter where you find yourself right now in the dance, I invite you to take the lead.

If you’re waiting for permission to promote your work, this is it. I am giving you that permission. Your work deserves it.

If you need encouragement to engage with your creativity on a deeper level, I’m cheering you on. Take that time for yourself because it is so vital.

Can you hear the music playing? Take the lead and start to dance.

Because life is playing your song.

Would you like to SHOW + SELL MORE ART? I’ve helped thousands of artists and I can help you too.

Join now. It’s free. No spam. Unsubscribe when you want.

 

Working in the international world of contemporary art, Crista Cloutier has spent her career selling art and marketing art to art galleries, museums and private collections. 

Using her professional experiences, Crista has created The Working Artist Masterclass, where she’s developed a global reputation as an artist’s coach. Crista can teach you how to be an artist; including how to sell your art, how to sell art online, how to sell photographs, how to price your art, how to succeed at art fairs, and even how to find your art style. 

Crista has worked with established, blue-chip artists to raise their profile and attract greater opportunities. And she’s also helped thousands of emerging artists to build a professional art practice. To learn more, visit https://theworkingartist.com

The post The Artist’s Dance first appeared on The Working Artist.

Share This Post:

Share on facebook
Facebook
Share on twitter
Twitter
Share on pinterest
Pinterest
Share on linkedin
LinkedIn

Leave a Comment

Your email address will not be published.

On Key

Related Posts

Artists Support the Ongoing Need for Abortion Access in a New Benefit Auction

Bans Off Our Bodies, 2022 Michele Pred Artsy Impact Auctions In the months since the U.S. Supreme Court overturned Roe v. Wade in June, people across the country have seen their access to abortion healthcare disappear as states continue to enact strict restrictions and complete bans on the procedure. While shockwaves reverberated through the country,

vanessa german’s Magical Sculptures Reflect the Enchantment of Black Life

vanessa german describes herself as an artist working from the studio of her soul, carefully observing and honoring the mystery of life that she then transfers into “portrait sculptures,” as she calls them. Amalgams of Black culture cobbled together through found objects like jeans and quilts, german’s evocative, bulbous, life-sized figures are dressed in clothes

A Timeline from Start to Finish: The Public Art Archive’s Anniversary Map

10 years ago, CaFÉ’s fellow WESTAF program, the Public Art Archive (PAA), commissioned the first edition of the Have You Seen My Public Art? Map, illustrated by Kenny Be, to bring visibility to the program and its mission to make public art more public. In celebration of a decade of archiving almost 20,000 public artworks

Scroll to Top

ARE YOU IN?

Yes! Sign me up for AFYC's weekly newsletter featuring valuable info for artists, nonprofits, upcoming contests, and our new product offerings.

Count Me In!