Artists are entrepreneurs. That’s the truth. And it’s the difference between the old economy and the new.
But artists have always been entrepreneurs; they’ve had to be. Though instead of The 6 Stages of Entrepreneurship, I believe that working artists experience The 6 Stages of Initiation.
Stage One is that moment the spark is lit. You just know you want to do this one thing, all the time and do it really well. You want to make stuff.
The Second Stage is when you want to know everything, because you’re suddenly aware of how much you don’t know. Every time you look at your work it’s glaringly obvious to you. You’ve got nothing but questions.
So at Stage Three, you learn. You learn everything you can about your craft, about your practice, about your ideas, about your voice, about your self.
And then that spark comes back again, and suddenly you can’t be stopped. You connect with your work and it’s a pleasure like no other. Ah! Stage Four.
And then they come. Your people. You’ve been waiting impatiently since the start. But you forget; building an art career is a marathon, darling. It’s not a sprint. It takes time to get to Stage Five.
And then you find yourself one day looking into the eyes of a young artist, all lit up from that heady initial spark. She’ll be asking you questions about everything, because she wants to know it all right now. You’ve arrived at Stage Six, sharing your knowledge.
Now you understand that everything has its time. And that in the art business, sometimes lessons must be learned the old fashioned way; you’ve got to work for them.
These are the Artist’s Six Stages of Initiation.
Enjoy your journey!
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Working in the international world of contemporary art, Crista Cloutier has spent her career selling art and marketing art to art galleries, museums and private collections.
Using her professional experiences, Crista has created The Working Artist Masterclass, where she’s developed a global reputation as an artist’s coach. Crista can teach you how to be an artist; including how to sell your art, how to sell art online, how to sell photographs, how to price your art, how to succeed at art fairs, and even how to find your art style.
Crista has worked with established, blue-chip artists to raise their profile and attract greater opportunities. And she’s also helped thousands of emerging artists to build a professional art practice. To learn more, visit https://theworkingartist.com