Is Jeff Koons as Passionate About Uniqlo as He Sounds? Why Is This Unicorn Named After Picasso? + Other Questions I Have About the Week’s Art News

Curiosities is a column where I preserve for posterity the “you can’t make this up” parts of the art news.

Below, here are some questions posed by the events of the last week…

 

1) What Exactly Did Pacaso Learn From Picasso?

The logo of property co-ownership sales and management platform Pacaso. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images)

Founded only last year, Pacaso is, I’m told, the youngest start-up ever to reach “unicorn” status—a valuation of more than $1 billion. A glorified time-share scheme that promises to “democratize second home-ownership,” its mission is to finally let America’s wealthier enclaves know the joys of having your neighborhood become an Airbnb hotspot by selling fractionalized stakes in mansions in places like Napa Valley.

Since you are reading an art site, you are probably already wondering, “Is the name inspired by… you know…” The answer is yes. And the answer to your follow-up question—”does Pacaso’s innovative model of fractional real-estate investment carry on the legacy of Cubism?”—is also yes.

From the company’s Our Story page:

You may be wondering about where we came up with the name Pacaso. Sounds a lot like a pretty famous artist, right? That’s not a coincidence.

We are inspired by Pablo Picasso’s revolutionary thinking, the way he challenged norms in early 20th century art. He is credited with co-creating Cubism, which brings together individual elements to create a new and innovative whole. That resonated with how we’re approaching second home ownership. We decided on Pacaso to honor Picasso’s legacy of innovation.

And, truly, what an honor it is! Per Planet Money, “No Pacaso” signs are quickly becoming a hot accessory in the nation’s tonier areas. Some poor sap who bought a stake in a $4 million mansion recounts showing up for his shift at his new vacation home—which had been dubbed the “Chardonnay” house by Pacaso, and is described as having “a distinctly modern and high-tech feel”—only to be greeted by a sign that read, “The Pacaso House Is the Big One on the Right With No Soul.”

 

2) What Does Jasper Johns’s Flag Have to Do With Jurassic Park?

Installation view of the “Jasper Johns and the Whitney” in “Jasper Johns: Mind/Mirror” at the Whitney. Photo by Ben Davis.

Here’s a bit of trivia I didn’t know until I went to the “Jasper Johns and the Whitney” room of the New York museum’s big Jasper Johns show. Just after Michael Crichton wrote and directed the original Westworld in 1973 but long before he wrote Disclosure, created ER, or became one of the world’s most high-profile climate-change deniers, Michael Crichton had a side hustle writing art catalogues. Specifically, the catalogue for Jasper Johns’s 1977 Whitney retrospective.

Let me tell you the story. Johns wanted someone to write about him who was “not an art critic.” By his own admission, Crichton had never read an art catalogue. Asking around, he couldn’t find anyone who had ever actually read a catalogue either, and decided that what people wanted was facts about the artist and the works—“none of that art interpretation stuff.”

Copy of the 1977 catalogue for Jasper Johns’s Whitney show, on display at the Whitney. Photo by Ben Davis.

Honestly, this is not bad advice! I do hate it when you open a catalogue looking some historical context instead you get 30 pages of musings on Deleuze or Fred Moten.

Despite this “just the facts” approach, Crichton’s catalogue contains a pretty fun account of a car trip he took with Johns where the artist resolutely refuses to offer directions to get where they are going:

Once I drove him from his house at Stony Point into New York City. We were going to some destination I did not know. I asked him how to get there. “Well, I’m not sure, I’ll know when I see it, as we go.”

We drove for a while longer, crossing the George Washington Bridge. I asked again. “Well, I don’t know. Turn right here, and we’ll figure out the rest later.”

I love how closely the description of a Jasper Johns outing follows his well-known art-making mantra: “Take an object / Do something to it / Do something else to it.” Or, as Crichton narrates Johns’s thought process, “We are going down this street now, and when we get to the end, we will decide which way to turn, and having decided that, we will wait until it is time to make another decision.”

Jasper Johns: important painter; troublesome road trip companion.

Crichton accepted a small painting from Johns in lieu of payment, and according to author Don Thompson, he later turned down $5 million for it from Larry Gagosian. For that reason, the 1977 Whitney Museum catalogue is sometimes regarded as the most lucrative piece of art writing ever done.

 

3) Is It Really Going to Be Playboy That Decenters the Male Gaze in the NFT World?

 

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A post shared by Playboy NFTs (@playboynfts)

Playboy has enthusiastically gotten into the NFT game. On the one hand, it is looking to sell its back catalogue of vintage gentleman’s cheesecake erotica as NFTs; on the other, it is out to smash the patriarchy.

Specifically, the magazine has partnered with the Sevens Foundation on a new NFT commission (open to applicants through October 1!) called “The Art of Gender and Sexuality.” The initiative, we read, recognizes that “the fight for equality and representation that continues to define the art world at large is particularly urgent in the fast-moving world of NFTs, a primarily cis-male dominated space.”

I would make a joke here about how “I support Playboy for its social justice mission to decenter the digital art world” is the new “I read Playboy for the articles,” but, you know, Playboy did publish some pretty good articles.

 

4) Does Koons’s Uniqlo Line Redefine Basic Fashion?

“Sophisticated pop artworks by one of the greatest contemporary artists, Jeff Koons!” boasts the website of Uniqlo, the fast-fashion juggernaut from Japan that has just launched a Koons capsule collection in coordination with the soon-to-open “Jeff Koons: Lost in America” show in Qatar.

The exclamation point certainly proves they are really excited—but what’s so “sophisticated” about these works?

Craft, craft, all about craft, according to the interview with Koons on the project’s micro-site (which also features interviews with curators Massimiliano Gioni, Elena Geuna, and Yuko Hasegawa). We’re talking here about the craft of… printing pictures of Balloon Dog and Rabbit onto basic cotton Ts and hoodies.

Screenshot of Jeff Koons x Uniqlo sweatshirt featuring Play-doh on the Uniqlo website.

Here’s Koons waxing Koonsian about the globe-spanning merch collab in a series of words that sound as if they have been put into Google translate from English to a foreign language and back again (but he speaks with such conviction!):

I very much enjoy how Uniqlo is in contact with my generation but also a younger generation and it really communicates across cultures and everyone enjoys very much their clothing. We are just people who are seeking to be connected with each other. By working with Uniqlo, making a T-shirt that can be connected and communicate with someone else that I care about them—I embrace that opportunity.

Of the collection’s various options, my favorite has to be the Jeff Koons sweatshirt featuring his work Play-doh (1994–2014). It offers the giant words JEFF KOONS next to the titular sculpture—not exactly pushing the boundaries of graphic design, as far as I can tell.

I assure you that as a work of art, the massive, precision-designed Play-doh actually is impressive and huge and detailed in its craftsmanship. But rather than seamlessly “communicating across cultures,” when printed without scale on a shirt, it just looks like nothing so much a sturdy pile of rainbow doggy-doo (maybe from Flower Puppy). And exposing his fans to the constant inquiry, “is that dog-doo?” does not actually convey the message, “I care about you.”

The post Is Jeff Koons as Passionate About Uniqlo as He Sounds? Why Is This Unicorn Named After Picasso? + Other Questions I Have About the Week’s Art News appeared first on Artnet News.

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